Ayumi - Ayumi Anti-Dandruff Shampoo (250ml)

Ayumi Clarifying Anti-Dandruff Shampoo is a targeted scalp-care shampoo designed for customers concerned about dandruff, visible flakes, oily roots, scalp build-up and itchy scalp discomfort. The formula helps cleanse excess oil, remove build-up and refresh the scalp, leaving hair feeling clean, lightweight and easier to manage between washes. Formulated with Neem, Tea Tree, Moringa and Nettle, alongside Ayurvedic botanicals including Amla, Bhringraj, Shikakai and Aritha, it combines traditional botanical ingredients with modern scalp-care technology. The formula has been clinically evaluated against Malassezia furfur, a microorganism associated with dandruff-prone scalps. WHY STOCK AYUMI CLARIFYING ANTI-DANDRUFF SHAMPOO? Targets a clear consumer need: dandruff, flakes and oily scalp conditions Helps reduce visible dandruff and flakes Deeply cleanses oily roots and scalp build-up Helps refresh itchy and uncomfortable scalps Neem and Tea Tree provide a strong natural scalp-care proposition Ayurvedic formulation with Amla, Bhringraj, Shikakai and Aritha Contains Moringa, Nettle and Pro Vitamin B5 Cleanses without leaving hair feeling stripped or dry Clinically evaluated anti-dandruff formulation Lab tested Vegan and cruelty-free Made in the UK Strong cross-selling opportunity with Ayumi Anti-Dandruff Conditioner and Scalp Oil HOW TO USE Apply to wet hair and gently massage into the scalp and roots to create a lather. Rinse thoroughly and repeat if required. Use 2-3 times weekly or as needed. Follow with Ayumi Anti-Dandruff Conditioner for best results. KEY INGREDIENTS Neem, Tea Tree Oil, Moringa Oil, Nettle Extract, Amla, Bhringraj, Shikakai, Aritha, Pumpkin Seed Oil and Pro Vitamin B5.