Ayumi - Ayumi Volumising Shampoo (250ml)

Ayumi Volume & Shine Shampoo is a lightweight shampoo designed for customers with fine, flat or dull hair that lacks volume. It gently cleanses the hair and scalp, helping remove excess oil and buildup while leaving hair feeling fresher, softer and fuller without weighing it down. Formulated with Ayurvedic botanical ingredients including Amla, Bhringraj, Hibiscus, Shikakai and Aritha, alongside nourishing Pumpkin Seed Oil and Pro Vitamin B5, it helps improve the look and feel of fine, limp hair while enhancing softness, shine and manageability. WHY STOCK AYUMI VOLUME & SHINE SHAMPOO? Targets a clear consumer need: fine, flat, limp and dull-looking hair Helps refresh oily roots and remove excess buildup Leaves fine hair feeling lighter, fresher and fuller Helps improve the appearance of shine in dull-looking hair Lightweight formula designed not to weigh fine hair down Ayurvedic botanical formulation with Amla and Bhringraj Enriched with Hibiscus, Pumpkin Seed Oil and Pro Vitamin B5 Suitable for regular use Lab tested Vegan and cruelty-free Made in the UK Strong cross-selling opportunity with Ayumi Volume & Shine Conditioner HOW TO USE Wet hair thoroughly and massage the shampoo gently into the scalp and roots to create a light lather. Work through the lengths, then rinse thoroughly until hair feels clean and refreshed. Follow with Ayumi Volume & Shine Conditioner through the mid-lengths and ends. KEY INGREDIENTS Amla, Bhringraj, Hibiscus, Shikakai, Aritha, Pumpkin Seed Oil and Pro Vitamin B5.