Well and Truly - Cheezy Thins with Jalapeno (70g)

Cheezy Thins are a premium, better-for-you snack designed to bridge the gap between crisps and crackers - delivering the indulgent taste consumers love, with credentials retailers can confidently stand behind. Made with real Cheddar and Gouda, these oven-baked thins offer a satisfyingly light crunch while delivering a strong nutritional profile. With 30% less fat than standard crisps and a natural source of protein (18.8%), they meet growing demand for permissible indulgence without compromising on flavour. The range sits perfectly within the fast-growing "better snacking" segment, appealing to health-conscious shoppers, food lovers, and gluten-free consumers alike. Why stock Cheezy Thins: Strong category crossover: captures both crisp and cracker shoppers Premium, on-trend flavour: Cheddar & Gouda with a hint of jalapeno Made with real cheese - no artificial flavours or preservatives Gluten-free, broadening consumer reach High repeat purchase driven by taste-first positioning With standout shelf appeal and a clear point of difference, Cheezy Thins offer retailers an easy win: a product that drives incremental sales while tapping into the demand for more mindful snacking.